Gauging European Investors’ Appetite for U.S. Funds and Considerations in Marketing to Them

Nearly half of European investments are going into U.S. markets, noted Simon Osborn, CEO of IFI Global, at an IFI Global program. To give U.S. managers a sense of the challenges and opportunities of marketing funds in Europe, Osborn and Lawin Chandra, CEO of PropTechAM.ai Limited, discussed the diverse European funds market; the current economic climate; key considerations for managers seeking European investment capital; investors’ allocation preferences; and choice of European fund managers, service providers, domiciles and directors. The article synthesizes their observations. See “A U.S. Fund Sponsor’s Perspective on AIFMD 2.0” (Sep. 4, 2025).

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